All pages on your website can benefit from easy-to-read text. If a visitor has a hard time reading your content or finding your contact information usually they will just leave. To allow your website to be read more efficiently, use fonts correctly.

For web safe text, the fonts can be broken down into 2 simple categories, Serif and Sans Serif.

Serif fonts
These have been around for hundreds of years. The serifs actually help guide the eye from one letter to the next. That being said, this is only effective if the text is large ( print material ). At smaller sizes this text becomes too squished together and whitespace is lost between letters. Examples of these fonts are Times New Roman and Georgia.

Sans Serif Fonts
These fonts are typefaces such as Helvetica, Arial, and Verdana. They are more modern and work better on pixel based displays. Unlike Serif fonts they have enough white space between each character and flow easier. They work well even at the smallest type setting.

The Winner?
For your website content, hands down, choose a Sans Serif font. Your visitors will thank you.